Maison Boseong in the Press: What the Experts Say About Our Teas
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Maison Boseong in the Press: What the Experts Say About Our Teas
Since our launch, our artisanal selection of Korean teas has captured the attention of journalists and specialized enthusiasts. What's most frequently highlighted: authenticity.
By Maison Boseong · Seoul, South Korea · June 2026 · 5 min read
Since the launch of Maison Boseong, our mission has always been clear: to introduce the French and European public to the unrecognized excellence of teas from the Korean peninsula. This work of selection and transmission is starting to bear fruit, and here we share feedback from journalists and tea enthusiasts.
Authenticity as Recognition
The specialized press quickly identified the difference in our products. What is most often mentioned by journalists and tasters? Authenticity. In an era where industrial tea saturates the market, our manual roasting methods in the Gamasot and our direct links with small producers in Boseong and Hadong are making a splash.
"A revelation for the palate: Maison Boseong's Sejak offers a buttery texture and absence of bitterness found only in the finest crus."Excerpt from specialized tea press
What strikes tasters discovering our teas for the first time is often their smoothness and long finish. The morning fog of Boseong, which naturally reduces bitterness, and the meticulous work in the Gamasot, which concentrates the aromas: these two technical elements create a tasting experience that industrial teas cannot replicate.
"Maison Boseong is not just a shop. It's an adventure shared with you and recognized by the greatest tea enthusiasts."
The Boseong Terroir: What Sets Us Apart
Lifestyle and gastronomic journalists regularly highlight the unique aromatic profile of our selections. Boseong is often described as the balance point between two great Asian tea cultures:
Japanese freshness
Like the green teas of Kyoto or Uji, our Sejak and Ujeon have an umami sweetness and lightness that recall the best Japanese gyokuro, without their overly vegetal character.
Chinese depth
Like the green teas of Hangzhou, our Hadong crus and our Balhyocha have a minerality and aromatic complexity that evoke the great continental traditions.
Korean identity
Gamasot roasting, Dado culture, the fog of Boseong: a distinct, unique identity that connoisseurs immediately recognize blindfolded.
The Korean Style: Noted Aesthetics
Lifestyle journalists also highlight the unique aesthetic of our accessories. Our side-handle teapots and ceremonial sets have been cited as essential new items for those seeking to practice "Slow Life" with elegance.
The rise of Korean culture in France, driven by K-dramas, K-pop, and K-beauty, has opened a window of attention on Korean tea that did not exist five years ago. Fashion and lifestyle journalists who discover Korean tea through this popular culture are often surprised by the depth and richness of the tradition behind the beverage.
Why Experts Recommend Us
Transparency
Every batch is traced. When a taster tries our wild Hadong tea, they know they are drinking the history of a specific mountainside, from a specific harvest date.
Direct selection
Based in Seoul, we select our teas directly from producers. No intermediaries, no wholesalers: the shortest possible chain between the garden and your cup.
Acknowledged rarity
We only offer what we have been able to select in limited quantities. Some of our grand cru teas sell out within a few weeks each year. This rarity is a guarantee of quality.
Favorite · Press
Korean Grand Cru Teas
Ujeon and Sejak: the teas that caught the attention of journalists. The essence of Boseong's terroir.
DiscoverDesign · Accessories
Art of Gesture
Teapots, Sookwoo, celadon bowls: the accessories praised for their aesthetics and function.
DiscoverDiscovery · Rare
Hadong Balhyocha
The surprising wild semi-fermented tea. The recommendation for advanced enthusiasts.
Learn moreForm Your Own Opinion
The teas that caught the attention of specialists, available in Seoul, delivered to France. Code BIENVENUE10 for 10% off your first order.
Grand Cru Teas All CollectionAbout the author:Nico Lesage is the founder of Maison Boseong. An expert in Korean teas, he has lived in Seoul since 2011. Every year, he travels to the peninsula’s tea gardens to source exceptional harvests directly from local producers.